Octave seems to have everything going for him--a good mind, a great job in advertising, a lavish apartment, girls, and a cocaine habit he can afford. But it soon becomes clear that he also has a serious problem with his life. From the moment when he storms out of the offices of a lucrative client after daubing the word pigs all over the walls with his own blood, things begin to spiral dangerously out of control. The top men in advertising? They've already started the third world war he claims. This belief inevitably spurs him on from violent words to violent deeds, stopping at nothing - not even murder.
Frédéric Beigbeder made a brilliant career as a journalist, novelist, literary critic, TV reporter, and a founder of the literary prize “Prix de Flore”. He is a famous Parisian dandy and an addict of clubs and bars like Marc Marronnier – the main character of his first three books: “Mémoire d'un jeune homme dérangé” (“Memoirs of a Deranged Young Man”, 1990), “Vacances dans le coma” (“Holidays in a Coma”, 1994) and “L'amour dure trois ans” (“Love Lasts Three Years”, 1997). Beigbeder was born in 1965, and studied at prestigious colleges. He specialised in political science, marketing, journalism and communications. About ten novels of his have been published so far, including “99 francs” - a relentless satire on the world of publicity. The book has been sold in more than 380 000 copies world-wide. In 2007 the novel was filmed in France.
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