"With its classic status in the context of modernity, fashion is not just a social system with established rules. Rather, it tends to modify its own rules because of its RIGHT OF NEGLIGENCE OR "BETRAYAL". We follow fashion, as its values are offered to us not in an authoritarian but paradoxical way. Fashion admits something, and immediately denies it. Its rules are both institutional and subordinate. Its pragmatics is both logical and anti-logical. In fashion you have to choose, not to obey." Mariela Gemisheva
"Fashion is an elegant way to learn more about the history of people and the world." Sylvia Nedkova
"The book is curious for anyone who wants to understand fashion in a wider context. Pajamas, miniskirts, trousers, uniforms - there are often unbelievable stories about wars and revolutions, music and literature behind the ordinary clothes we put on today." Dnevnik newspaper
Assoc. Prof. Mariela Gemisheva is a fashion designer and performance artist, a maker of installations and art objects, a lecturer in Fashion Projects at the Fashion Department at the National Academy of Art. She is famous for her many memorable and innovative experiments in the sphere of fashion and art performance.
Mariela Gemisheva defines art as "a practice, a piece of communication, a process, a restlessness - a dynamics that you can use to measure your everyday rhythm" (Self-Knowledge - an interview with Vladia Mihaylova on fashion, art and the contemporary woman, Intelligent life, Spring 2008). Provocation is a key element of her works, which the American curator Roger Conover defines as "unimitable in her ability to turn any limitation into an advantage" (In Search of Balkania catalogue, Roger Conover, 2002).
* The website www.colibri.bg is optimized 
