Business consultant and psychological coach, James Borg, specialises in the areas of interpersonal skills, management and business development. His career spans the spectrum of advertising, sales, marketing and journalism, He conducts regular workshops on persuasion; how to develop a super memory; and ‘positive psychology’.
James Borg became interested in magic and 'mind-reading' at the age of 9 and subsequently was - a few years later - admitted as one of the youngest-ever members of the Magic Circle. In his book Persuasion he reveals that there is a lot we can learn from magician's tricks to help us gain persuasive powers to use in work and life.