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Изкуството на убеждаването
Print Edition
ISBN
978-619-150-051-2
Price
15.00 lv.
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Information
Rating (4)
5 4
Format
Paperback
Size
13/20
Weight
320 gr.
Pages
296
Published
09 July 2012

Persuasion

This is a practical, readable and most of all tremendously interesting book from the field of communication skills and inter-personal relationships. Though it is written for general public and intended to facilitate our professional and personal face-to-face relationships, it can be extremely helpful for `business people' and all those dealing with other individuals or groups, such as tourist guides and interpreters. In the latter case, they will find the book instructive on how to carry out presentations and manage their groups more effectively.

The book describes various skills of controlling the audience's attention, among other topics. You can learn how to recognize (in)visible signs of a breakdown of attention of your audience, to `read' the body language of people in your tour groups, and to generally win more attention while guiding. You'll find here how to pick up signals as to how you are coming across, retrieve the situation if somebody is resistant, choose the right words to get results in any situation, and more.

The text of this book is written in a charming way with a lot of examples from everyday life, given in special 'boxes'. Each chapter is followed by a small test, so the reader can check out his understanding of the subject. Even though you might think of yourself as a persuasive professional, there is always enough space for further improvements. James Borg's book is here to help you in that direction, and not only in your professional milieu.

About the Author
James  Borg

Business consultant and psychological coach, James Borg, specialises in the areas of interpersonal skills, management and business development. His career spans the spectrum of advertising, sales, marketing and journalism, He conducts regular workshops on persuasion; how to develop a super memory; and ‘positive psychology’.

James Borg became interested in magic and 'mind-reading' at the age of 9 and subsequently was - a few years later - admitted as one of the youngest-ever members of the Magic Circle. In his book Persuasion he reveals that there is a lot we can learn from magician's tricks to help us gain persuasive powers to use in work and life.

More Books from this Author
Print Edition
Print Edition
ISBN
978-619-150-051-2
Sold out
Price
15.00 lv.
(15.00 lv.)

* 0% online discount
Shipping - 2 lv. / Sofia, 2.50 lv. / Bulgaria
Free shipping for orders above 50 lv. + Eco bag
-0%
Discount
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