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Креативността
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ISBN
978-619-150-946-1
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Rating (8)
4.5 8
Format
Paperback
Size
13/20
Weight
185 gr.
Pages
184
Published
18 November 2016

The Creativity

How many are the discoveries that contribute to the quality of our lives? Inventions such as the phonograph and the record-player (1877) the incandescent bulb by Thomas Edison (1879) the shaving blades, invented by Gillette (1901) in order to substitute dangerous razors, the zipper (1913) the pen (1938), the safety belt (1959) or the roundabouts (1960) are just some of the examples.
All of them, absolutely all, are the result of creativity of someone who felt the need to improve their lives and the lives of millions of citizens around the world.
Fortunately, creativity is not an exclusive possession of any profession - it is the essence of many of them.
Luis Bassat
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About the Author
Luis  Bassat

Luis Bassat worked as a door-to-door television salesman while he studied economics at university. Today, he is the Chairman of the advertising company Bassat Ogilvy and one of the most influential professionals in the advertising world. He has received more than 400 national and international awards throughout his career, and has also published various reference works in his field. He has twice stood as a candidate for the presidency of Barcelona Football Club.

Print Edition
Print Edition
ISBN
978-619-150-946-1
Buy
Price
12.00 lv.
(16.00 lv.)

* 25% online discount
Shipping - 2 lv. / Sofia, 2.50 lv. / Bulgaria
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